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ANGEL MAI

Portfolio

TuneHere

OVERVIEW

Imagine a jukebox, but digitalized: TuneHere is a mobile application created to facilitate music sharing in public or private occasions. 

This app was created as part of a side project along with two other friends, Cosmo Wei and Max Lai, with the objective to create a platform that lets people play their favorite song at the right time at their favorite hangouts.

ROLE

Lead Product Designer & Co-Founder

Product Strategy, User Research, Interaction, Visual Design, Prototyping & Testing


May 2022 – present

Background

Challenge

Problem

How can we create a platform that allows guests and consumers to decide on playlists that fit their vibes, and facilitate them in doing so? 

Context

Since the 1920s, young people everywhere have been dropping coins into music machines, giving them the power to select the tunes that will set the mood or get the party started. With musical tastes constantly changing, technology is also evolving along with it, revolutionizing the way we engage with music. This opens up an opportunity for music sharing right at the palms of our hands, so we don't have to be tortured with listening to music we dislike while drinking our favorite bars or studying at our local cafes. 

Analyzing Our Competitors

TouchTunes

  • Provides a comprehensive list of songs to add to queue

  • Available at over 65000 bars and restaurants currently

  • Uses credit to add songs to queue

Spotify

  • Curated playlists

  • Ability to share playlists with friends

Key Insights

  • Available everywhere – There is a need to integrate digital jukebox services in places other than public establishments, an opportunity area that should be explored with TuneHere.

  • Curated music suggestions – People like having slight agency over the music they hear, but oftentimes they have a difficult time deciding unless they are presented with suggestions.

  • Monetization – Monetization incentivizes users to only play songs that they are keen on.  

01

Participants revisits establishments where their music aligns with their own tastes.

02

Participants tend to enjoy the environments they're in when relevant music is being played.

03

Participants seek for a moderate amount of control over the type of music or song that is played.

Understanding the Problem

After conducting interviews with multiple participants to discover how music comes into play in terms of what makes a space enjoyable, we found that:

Personalized

Users feel heard when they possess a certain amount of agency over the song selections at events they are involved in.

Connected

The experience encourages users to create collaborative playlists, which is can ultimately bring people together and feel closer to each other in social settings.

Curated

Provide curated music selection, so users can have limited, but relevant and personalized options to choose from when they're having a hard time deciding.

Fun & Enjoyable

Keep the platform lighthearted and stress-free, as it should complement the vibe, rather than cause distress.

Nondistracting

Maintain a platform that is quick and easy; users want to be present in the moment, rather than be constantly navigating through their phones for music selection.

From these findings, we identified key design principles that we as a team should adhere to when designing our product:

Design Principles

Concept 1

  • Allow users to place bids on their songs to move them up the queue

    • This creates excitement and prioritizes users according to their wants

Concept 2

  • Let users vote up/down songs they want to/don't want to hear

    • Songs with a certain percentage of down votes will be eliminated​

    • This may cause too much screen time and take away enjoyment at their social settings

Concept 3

  • Users can search for nearby playlists in their local area to decide on which venue they want to visit, according to the music they're playing/the atmosphere users are looking for.

Concept Ideation

Wireframes

Homepage

On the homepage, users will have direct access to the main feature of the app, which is to join an existing room by scanning the QR code, choose from a nearby playlist, or create their own room. 

Browse

While the app is mainly for music sharing in social settings, it can also serve as a personal streaming device that houses all the content from our YouTube streaming license.

Room Playlist

This is a room, from the host's perspective. The green light reminds the host that the room/playlist is open to collaboration and pressing on the QR code icon on the top right will display the code needed for guests to scan in order to add music.

FINAL
DESIGNS

Adding songs

In order to facilitate users' journey to adding music, their own playlists are displayed in a carousel format so they have immediate access to their favorite songs.

Purchase credits

Easy one-click buttons for users to purchase credits when they need them.

Placing bids

A pop-up window for users to decide how many credits they want to bid for their songs to be prioritized. The default number displayed on first click will be according to the minimum bid the host has set for.

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